As launchers, we tend to think that our ideas are so great that they’ll sell themselves. We spend months perfecting the idea and then decide to brush over the communication and presentation. But a great idea with bad communication is a stalled idea.
Here are 10 of the biggest mistakes launchers make when pitching.
1. An information-heavy powerpoint.
Too many launchers fall into the powerpoint trap. The more information you can jam into a slide, the more clear the pitch will be, right? Not exactly. When we have powerpoints full of facts, we tend to read the presentation. Reading a presentation isn’t communicating. Instead, use a powerpoint slide as a way to cue what next to talk about. Use bullet points to keep you on track, but explain the details yourself.