Launchers are great at spotting a need or a problem. But not only are entrepreneurs good at spotting the holes, they are wired to fulfill the need and become part of the solution. That is when most successful businesses are created.
However, it isn’t without competition. Whether you are just starting your business in a sea of solutions, or you want to stay relevant years down the road, you must stand out. How do you set yourself apart from the competition?
Here are three principles that are foundational to setting yourself apart.
Create the right leadership.
Your company can thrive or fail based on your leaders. Leaders set the tone and direction for the team and organization. They can bring out the best or worst in their team members, which eventually trickles to the customer experience.
Choose wise individuals whom you trust to lead not only your team members, but the organization as a whole.
Create an exciting vision.
A Biblical Proverb states, “Where there is no vision, the people will perish.” Watch any group of people — boys on a sports team, a class working on a group project, or a family making dinner together — you will see confusion and chaos if there is no direction or goal.
Create a vision people can get excited about. Eventually, you will find you have dedicated team members who are excited about what they are working toward. They will come to life as their talents are used to meet the common goal.
Create an inspiring culture.
Your company’s culture not only affects your team members, but it also changes how they interact with customers. When your team feels a sense of purpose and achievement in a fun environment, they will respond to customers differently. People will notice.
Take Chick-Fil-A, for example. It’s not that they are the only restaurant offering fried chicken, but they are the only restaurant that offers a culture of friendly team members who always responds with a genuine smile and “My pleasure!” alongside quality food.
It’s a big task to build the right leadership team, vision, and culture, so where do you start? What can you do today to move in the right direction of setting yourself apart? The best practice is to simply follow the Golden Rule — treat others as you wish to be treated. When a company offers personalized service, done with excellence, people will see you are different and you will stand out from the competition.