Behind every brand is a good story, and how well you tell that story is the difference between gaining influence and customers or stalling your brand’s growth potential. In today’s episode, host, Kevin Jennings, talks with Clark Campbell, founder of Social Lion, a company that provides real-time social media content for brands and live events. Clark shares how brands have the opportunity to start engaging their consumers in a more meaningful, purposeful way with the use of features such as Instagram Stories, Snapchat, and Facebook Live.
Welcome to episode 88 of the Launch Youniversity Podcast.
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- Do your research. Take some time each day to watch the Instagram Stories of brands you admire. How are they telling their stories? What’s working well for them? What captured your attention? This is a learning process — make a list of the things they do well and the things they could change and then start adding these ideas to the way you tell your brand story.
- Practice your storytelling. Choose a platform feature — whether Instagram Stories, Facebook Live, or Snapchat — and start sharing your story as it’s happening. Give your consumers a behind-the-scenes look about some element of your product or process or keep them in the loop during a live event.
- Have a plan. Success is planned. If you’re going to be covering a live event, take a look at the activities, breakouts, and keynote speakers and decide whether you’re going to do a Facebook Live stream or snapshots of the day via Instagram or Snapchat. With a plan, you can have more thorough, thoughtful coverage.
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