One of the biggest obstacles to launching—if not the biggest—is simply getting started.
At Launch Youniversity, we hear from people all the time who tell us they want to start a blog, but they can’t afford a web designer. Or, they want to start a podcast, but they don’t know how to find an audio editor or how to buy the right microphone. Or, maybe they want to start a motivational YouTube channel, but they can’t yet afford a 4K camera; and they don’t have a nice studio in which to film. And sometimes, they have everything they need…except for an audience with which to share it.
We let fear of being anything less than perfect get in the way of starting our dream business or platform.
If this is you, you’re not alone. Most people let their ideas stir inside of them for months and years before being bold enough to launch them into the world (if at all).
But here’s the truth: You don’t need $1,000 and 1,000 fans to launch. In fact, you probably have everything you need to launch already. In 2019, if you have an internet connection…you can start to create, produce, publish, and share your ideas with the world.
You can buy the most affordable external mic on Amazon and record a podcast. You can watch YouTube tutorials on how to edit it and syndicate it to iTunes.
You can record a YouTube video and publish it all directly from your iPhone.
You can design a beautiful website on one of the many affordable hosting platforms available.
You can launch to a crowd of zero.
Will it be absolutely, positively perfect? No, probably not. But don’t despise small beginnings.
Your audience cares more about your message than they do about how it looks or sounds. Have you ever seen a piece of viral content shared just because of the production value? We haven’t.
After a few months of consistency, you can figure out where you want to make upgrades.
If you’re still not convinced, look back at the YouTube channels or podcasts of your favorite content creators. We’re willing to bet that what their videos looked like or what their podcasts sounded like in 2014 was significantly different than now.
You don’t need to be perfect to launch; you just need to hit publish.