Michael Jordan is a brand.
There’s probably not much debate about that. However, in case you need some proof: Forbes reported that Jordan made more money in 2015 from endorsements ($110 million) than he did for his entire NBA career ($95 million). Most of that “retirement” income was driven by sales of Nike Air Jordan shoes, which were up 14% last year.
So how did Jordan become a brand? [Read more…] about Is Your Personal Brand Ready for Launch?