LYP 037: Life Lessons From Launching An Agency with Blake Howard of Matchstic

SUMMARY:

On today's episode of the Launch Youniversity Podcast, David is sitting down with Blake Howard. Blake is a passionate entrepreneur and co-founder of Atlanta-based Matchstic, a brand identity firm. Blake is sharing his story on how he got started, how he built a thriving business and the lessons he learned along the way.

BLAKE HOWARD

Blake is the Creative Director and Co-Founder of Matchstic. A Nashville native and University of Tennessee graduate, he made the move to Atlanta after college and was immediately drawn to its creative character and entrepreneurial atmosphere. Blake recognized the perfect environment to build a business, and started Matchstic when he was just 22.

 

RESOURCES AND LINKS MENTIONED:

Matchstick

Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler

Creative Mornings

Sid Mashburn on LYP Pt 1

Sid Mashburn Pt 2

Belay Solutions

THREE KEY TAKEAWAYS:

Find Your Genius

This is something we say as often as we can on the podcast. Find your genius: the place where your talent and passion collide. Blake had a talent for art and a passion for business. This led him to graphic design, which was the first step in ultimately opening up his own branding agency, Matchstic

Let Tough Seasons Shape You

Matchstic was hit hard in the 2008/2009 recession. They lost clients and had to make painful layoffs. They could have let the recession sink them, but they let their hard season refine them. It was in those times where they realized the need to find what they were the absolute best at and focus on it. That’s how they narrowed their focus on branding.  

Perfect Your Pitch

Blake told David that Launch Youniversity’s own Jeff Henderson gave him advice years ago on how to prepare and perfect a pitch: Problem, solution and action.

1.     Identify the problem you’re trying to solve

2.     Explain the solution

3.     Invite people to take action

If you’d like Jeff to dedicate a full podcast episode on perfecting your pitch, let us know on Facebook or Twitter.