LYP 045: Courage, Vision and Listening to Your Inner Voice with Garrett Gravesen and Kevin Scott of ADDO

If you’re waiting for permission to make a do something (like launching that passion project, pushing back on the status quo at work or even chasing that dream you can’t shake from your mind) then this episode is for you. And we don’t say that lightly.

Kevin Scott and Garrett Gravesen of ADDO join Shane for a candid and inspiring conversation about listening to your inner voice, staying clear on vision and what ten seconds of insane courage could look like. It’s an episode you absolutely do not want to miss.

Welcome to The Launch Youniversity Podcast.

LYP 044: Launching Customer Experiences and Dreaming Big with Billy Boughey of Elevate Live Events

To elevate means "to lift." And that's what Billy Boughey is an expert at. Sometimes it's lifting the brand of a client. Other times, it's lifting up his team by fostering a healthy culture. And often, it's looking at what's trending in the world right now (spoiler alert: it's robots) and finding innovative ways to incorporate it into an experience. 

Billy is the founder of Elevate Live Events, a creative event agency based in greater Atlanta. The vision of Elevate is to help people and organizations live and lead at a higher level. They do this by creating exceptional customer experiences. 

Beyond his work at Elevate, Billy is a dreamer and a doer. We believe that his encouragement and practical advice for entrepreneurs and launchers might be just the thing you need to hear today. 

We hope you enjoy this episode as much as we did. Welcome to Episode 44. 

LYP 043: Timeless Leadership In a Changing World with Tim Elmore

SUMMARY:

Do you have an idea inside of you that you think would really work, but you need the push to make it a reality? Tim Elmore, President of Growing Leaders, was the same. He had an idea for a nonprofit that would equip young adults with leadership skills. Today, over a decade after launching, Tim is joining Jeff on the podcast. They discuss the what it look to launch, what working with young leaders has taught him, and how Growing Leaders intentionally tries to march off the map into new territory.

Welcome to Episode 43 of the Launch Youniversity Podcast. 

LINKS:

GrowingLeaders.com

Growing Leaders Blog

Marching Off the Map: Inspire Students to Navigate a Brand New World by Tim Elmore

StoryBrand Online by Donald Miller

Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams by Jeff Walker

Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity by Rob Eager

5by5 — A Change Agency Shannon Litton

THREE KEY TAKEAWAYS:

Who are your guard rails?

Tim had the idea for Growing Leaders stirring inside of him for years, but it wasn't until his friends gave him the push he needed to start. Andy Stanley calls these people guardrail friends. Do you have people in your life who are going to encourage you, help push you out of your comfort zone, and hold you accountable? Because you need them. 

In this day and age, you need to be both timely and timeless.

The world is changing so rapidly, that leaders and launchers need to master being both timely and timeless. Timely means that you understand what's happening in culture today and are fully in-tune with what's going on. Timeless means you can reach back into the past and look for the virtues and values you don't want to lose. 

Go find the answer you're looking for. 

When you're getting ready to launch a new business or idea, it can feel overwhelming. How many times have you thought, "I would love to do XYZ, but it seems complicated and I don't know how"? Those conversations with ourselves are usually where our ideas start to die and never get launched. But the truth is, you can find the answers to almost anything you need. When Jeff asked Tim what helps him keep Growing Leaders fresh, he listed off all of his favorite resources (linked above) that have helped him learn how to maintain a business. You don't need to know everything before you launch, but harness the art of being a learner. If something seems overwhelming, make it a game to go find the right resource to help. 

DON’T MISS THE NEXT EPISODE. SUBSCRIBE NOW

 

LYP 042: Lessons From Pixar Animation Studios

SUMMARY:

From Buzz Lightyear's "To infinity and beyond!" to Dory's "Just keep swimming" and Ellie's heart-string-tugging "Adventure is out there!"—there's no debate on how impactful and influential Pixar has been over the last couple of decades. 

When Jeff was in California, he had the opportunity to tour the creative powerhouse and is sharing his lessons with us on today's podcast.

LYP 041: How to Lead When You're Not In Charge with Clay Scroggins

Can you lead if you're not the person in charge? Clay Scroggins thinks so and he's joining Jeff and Shane on today's episode to tell you why. Whether you own your own business or work within an organization, Clay is sharing his valuable wisdom on leveraging influence, thinking critically and launching yourself and your products into the market. We hope you enjoy this episode as much as we do.

LYP 040: Starting and Scaling a Creative Business with William Warren

SUMMARY: 

What can happen when you combine your passion with your talent? That's where William Warren of The Sketch Effect found himself when he decided to open his own creative business. The only problem with creative businesses is, as the creator, it can be tough to scale. Today William is here to tell us about his journey to launching his own business and the lessons he's learned so far from starting and scaling a creative business. 

HELPFUL LINKS + RESOURCES:

TheSketchEffect.com

The Sketch Effect on Instagram

Jeff Shinabarger of Plywood People on Episode 13 + Episode 14

THREE KEY TAKEAWAYS:

Control what you can control, standardize what you can standardize, teach what you can teach

When you own a business based on creativity and artistry, it can feel like an impossible task to scale. William's solution is wise: control, standardize, and teach where and when you can. This means that no matter who the artist is, they are using the same materials as every other sketch effect artist from canvas to markers. There's a methodology in place to choose the colors. There's system in place for how each artist draws different objects or writes out typography. All of these processes help grow the business with new artists, while maintaining a consistent look for all products from The Sketch Effect. 

Culture eats strategy for breakfast

Culture is everything when you're growing your business. On a business side, when you have your mission, vision and values documented it tells you how to hire, fire and coach people on your team. On a personal side, don't you want to build a business that you'd want to work at?

Don't go at it alone

William says that one of the best things he ever did was start an advisory board for The Sketch Effect. He needed more people looking out for the business, speaking into dreams, goals and plans. In addition to an advisory board, he's involved in a peer group for entrepreneurs. Entrepreneurship can be isolating, but you don't need to go at it alone 

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LYP 039: Should I Quit My Job to Launch My Business? Karissa Norfleet of Simply Done Donuts

SUMMARY:

Have you ever thought about quitting your job to pursue your passion full time? If so, you're far from alone. Today on the podcast, we're joined by Karissa Norfleet of Simply Done Donuts who has been in your shoes. She's sharing her journey from leaving her corporate job to opening the doors to her first retail location. Karissa gets candid about the highs, the lows and everything in between.

Karissa Norfleet

Founder and Owner of Simply Done Donuts in Atlanta, Georiga

 

LINKS + RESOURCES:

Simply Done Donuts

Simply Done Donuts on Instagram

Simply Done Donuts on Facebook

For Simply Done Donuts catering, call: (678)772-0523

Contact Karissa: simplydoneatl@gmail.com

3 KEY TAKEAWAYS:

1. Find a way to test out your idea first

Karissa wanted to leave her corporate job to start her donut business, but wanted to figure out how the market would respond, where her customers were predominately located and what kind of product they would like best. Even though she dreamed about opening a retail store, she started with a food truck. The truck enabled her to travel to different neighborhoods and be able to work nights and weekends to test her vision. 

2. There are hard moments

When you're working a full time job that you're not passionate about, it can be easy to romanticize the idea of being your own boss. But the truth is: it's hard. You'll encounter issues you don't know how to handle and problems you don't have the expertise to fix, you'll work incredibly and worry about things that don't have to do with your passion (like accounting and permits and payroll). With those hard moments, comes big reward. But, remember to be realistic when deciding if it's time to leave your job to pursue your dream full time. 

3. If you think it's for you, just start. 

Yes, we just said that it'll be hard (and it will be), but if this is journey your meant to walk then find a way to start. Karissa's parting words of wisdom was just that. And she's so glad that she took the leap to start her business. 

 

LYP 038: Brewing Beer and Business With Purpose: Joel Iverson of Monday Night Brewing

SUMMARY: 

Joel Iverson is one of the three founders of Monday Night Brewing, a top craft beer brewery in the Atlanta area. As the official Taste-Testing Ninja of Monday Night Brewing, Joel is joining Launch Youniversity on the podcast today to talk about how beer deepened relationships, relationships built a brewery and how the brewery is launching and thriving with purpose.

LYP 037: Life Lessons From Launching An Agency with Blake Howard of Matchstic

SUMMARY:

On today's episode of the Launch Youniversity Podcast, David is sitting down with Blake Howard. Blake is a passionate entrepreneur and co-founder of Atlanta-based Matchstic, a brand identity firm. Blake is sharing his story on how he got started, how he built a thriving business and the lessons he learned along the way.

BLAKE HOWARD

Blake is the Creative Director and Co-Founder of Matchstic. A Nashville native and University of Tennessee graduate, he made the move to Atlanta after college and was immediately drawn to its creative character and entrepreneurial atmosphere. Blake recognized the perfect environment to build a business, and started Matchstic when he was just 22.

 

RESOURCES AND LINKS MENTIONED:

Matchstick

Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler

Creative Mornings

Sid Mashburn on LYP Pt 1

Sid Mashburn Pt 2

Belay Solutions

THREE KEY TAKEAWAYS:

Find Your Genius

This is something we say as often as we can on the podcast. Find your genius: the place where your talent and passion collide. Blake had a talent for art and a passion for business. This led him to graphic design, which was the first step in ultimately opening up his own branding agency, Matchstic

Let Tough Seasons Shape You

Matchstic was hit hard in the 2008/2009 recession. They lost clients and had to make painful layoffs. They could have let the recession sink them, but they let their hard season refine them. It was in those times where they realized the need to find what they were the absolute best at and focus on it. That’s how they narrowed their focus on branding.  

Perfect Your Pitch

Blake told David that Launch Youniversity’s own Jeff Henderson gave him advice years ago on how to prepare and perfect a pitch: Problem, solution and action.

1.     Identify the problem you’re trying to solve

2.     Explain the solution

3.     Invite people to take action

If you’d like Jeff to dedicate a full podcast episode on perfecting your pitch, let us know on Facebook or Twitter.

LYP 036: How to Turn Your Idea Into a Business with Courtney DeFeo

The Launch Youniversity is a community of entrepreneurs and intrapreneurs who want to turn their big ideas into reality. Courtney DeFeo is an expert on doing just that. 

As an intrapreneur, Courtney refined her process for bringing ideas to life for a company. As an entrepreneur, Courtney dreams of new ways to grow her business each day.

On today's episode, Courtney is sharing her experience and advice on growing an idea, presenting it to others and turning it into a thriving business.

LYP 035: Creativity, Inc. by Ed Catmull: Launch Youniversity Book Reviews

SUMMARY:

We’re starting a new feature on the podcast called Launch Youniveristy Book Reviews, because we believe that Launchers are Learners.

For us to launch our ideas, we need to always be learning, sharpening our skills, and seeking to improve. Because of this, we’re big believers in reading books for personal and professional growth. We know you’re busy, but committing to read one chapter of a book each week can have a lasting impact

RESOURCES: 

Creativity, Inc. by Ed Catmull

Don't Have time to listen to the podcast? We wrote a blog post: Ed Catmull's 10 Lessons on Leadership and Creativity

KEY TAKEAWAYS:

1. Remove fear of failure.

If you've created a culture on your team where people get in trouble when they fail, you've created a problem. The thing is, if people are terrified of making mistakes, then they'll never take risks. Let them fail, and let them find the solutions. 

2. Create a space for honest feedback

Pixar has a process they call "braintrust meetings." Braintrusts are sessions where the film directors present the latest concept and direction of the movie in process to a trusted group.

It's a space for candor, feedback and discussion about how to make things the best they can be. Ed says: 

"To understand what the Braintrust does, you have to start with a basic truth: People who take on complicated creative projects become lost at some point in the process. It is the nature of things—in order to create, you must internalize and almost become the project, and that near-fusing with the project is an essential part of the emergence. But it is also confusing. All directors become lost somewhere along the way. That creates a problem for those who seek to give helpful feedback. How do you get a director to see a problem that they cannot see? The key is to help directors see that the film is under the microscope—not the filmmaker. You are not your idea, and if you identify too closely with your ideas, you'll take offense when they are challenged."

3. Get out of the office

Great ideas don’t always happen in cubicles. Usually, great ideas come from connection. Ed recommends getting out of the office to inspire innovation—to keep us creating instead of copying.

Got a book recommendation for our next review? Let us know!

LYP 034: The Launch Sequence in Action: How Jeff Is Bringing an Idea to Life

We’ve spent a lot of time on the podcast talking about the five steps of The Launch Sequence. But what does it actually look like when it’s being applied to a real launch?

Jeff Henderson is embarking on his next launch, a tool for fathers and sons to connect, called Champion Tribes. In today’s episode, Jeff is sharing how he used the Launch Sequence to move Champion Tribes from idea to reality.

LYP 033: Break Into Business: Monica Lage on Launching Your Passion From The Ground Floor

SUMMARY:

In this week’s episode, Launch Youniversity is joined by Monica Lage—Founder and Executive Director of Break Into Business. Break into business is a summer camp for entrepreneurs, ages 9-14, who work toward launching their own real small business.

They brainstorm a product idea, perform market research, design a logo, manage a budget, make a website, style an Instagram post, make t-shirts, distribute flyers, film a commercial, and enter the Shark Tank before making their first (real) sale.

Not only does Monica help young launchers, but she's a launcher herself. We're so happy to have her share her wisdom and advice with us today.

HELPFUL LINKS AND RESOURCES:

Break Into Business website

Break Into Business 2017 Summer Camps

Plywood People

Jeff Shinabrger of Plywood People on Episode 13 + Episode 14

THREE KEY TAKEAWAYS:

1. It's okay to be risk-adverse (as long as you push yourself to take risks) 

It's easy to look at other successful entrepreneurs and think that they're just wired to take risks and you aren't. But you don't have to be a hardwired risk-taker to be an entrepreneur. Monica describes herself as being risk-adverse at times, but when the right risks seemed smart - she pushed herself through it. 

2. Find people a few steps ahead of you

Monica found a group of peers through Plywood People who provide her with encouragement and advice (and the fact that they've been where she is now is immeasurably helpful). She could spend months researching the right payroll software, or, she can reach out to her trusted network for recommendations. 

3. Keep going back to your raving fans

As a form of market research, Monica frequently reaches out to her network of customers who have continued to support her business. When she's thinking about a new idea or project, she asks for their feedback. Not only does it help her keep a pulse on the customer's needs, but it makes her most loyal customers feel valued. 

Thanks for listening to another episode of the Launch Youniversity Podcast! Let us know how we're doing and what you'd like to hear next by leaving a review on iTunes!

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LYP 032: Move From Good to Great: Shane and David Discuss Jim Collins' Legendary Wisdom

SUMMARY: 

In 2001, Jim Collins released a book that is often credited as one of the greatest professional development books of all time, Good to Great: Why Some Companies Make the Leap... and Others Don't. Today, David and Shane are discussing the book’s timeless wisdom and pulling out some of the practical ways to implement the strategies from the book in your own professional life.

LYP 031: World-Renowned Vocal Coach Jan Smith on Dreaming Big, Being Honest and Staying Humble

LYP 031: World-Renowned Vocal Coach Jan Smith on Dreaming Big, Being Honest and Staying Humble

In this week’s episode, Launch Youniversity is joined by Jan Smith, a renowned vocal coach for celebrity musicians out of Atlanta, GA. You might have heard of a few: Justin Beiber, Usher and the Band Perry.

Jan is a singer, songwriter, vocal coach, Grammy-nominated music producer, and founder of Jan Smith Studios, Inc. Jan and Jeff discuss humility, success, growing your business beyond yourself, and how honesty impacts client relationships. Jan shared so much wisdom with us and we know you'll get as much out of listening to her as we did. 

LYP 029: What Working for Tony Robbins, Oprah Winfrey and Dave Ramsey Taught Kevin Jennings About Creating Customer Experiences

LYP 029: What Working for Tony Robbins, Oprah Winfrey and Dave Ramsey Taught Kevin Jennings About Creating Customer Experiences

Kevin has had the opportunity to work with some of the most well-known personalities on the planet. As you might suspect, Tony Robbins, Oprah Winfrey and Dave Ramsey are masters at caring for their customers and cultivating a valuable customer experience. Kevin has had a front-row seat to it all and he's joining us today to let us hear his lessons learned. 

LYP 028: Brad Lomenick on Launching Catalyst, Scaling Success and Being the Right Kind of Leader

LYP 028: Brad Lomenick on Launching Catalyst, Scaling Success and Being the Right Kind of Leader

If you've heard of the massively successful conference called Catalyst, then you've probably heard of Brad Lomenick. Brad was on the ground floor of launching the innovative leadership event and today he's sharing the wisdom he gained through his experience there.

In addition to Catalyst, we're talking to Brad about his book H3 Leadership: Be Humble. Stay Hungry. Always Hustle. We left this conversation with Brad feeling completely inspired, and hope that you'll feel the same.

LYP 027: Channeling Your Passion to Change the Word: Justin Miller of CARE for AIDS

LYP 027: Channeling Your Passion to Change the Word: Justin Miller of CARE for AIDS

At 18 years old, Justin Miller sat in a room listening to Bono talk about the AIDS crisis and knew that he had to be part of the solution. What started as an idea for a documentary has, 10 years later, grown into the incredible and impactful organization that is CARE for AIDS. 

In David's conversation with Justin, they talk about channeling passion, staying focused on your mission, how to scale your business and how to protect your time. 

LYP 026: How to Launch When You Have a Full Time Job: Justin Dean and Van Baird Part 2

LYP 026: How to Launch When You Have a Full Time Job: Justin Dean and Van Baird Part 2

Welcome back to the Launch Youniversity podcast and our second conversation with Van Baird and Justin Dean. Last week, Justin and Van talked to us about finding you niche and getting started. But this week, they're hear to tell us about the how.

Justin and Van launched and run a popular event, That Church Conference, while having full-time jobs and families. From how they manage their time, who helps them, and how they engage with people online... we know you'll leave this conversation with Justin and Van feeling as inspired as we did.