6 Books Every Launcher Needs on Their Bookshelf

Launchers are learners.

The most successful people in business and life will likely tell you that one of their secrets to success is self-investment and intentionally seeking opportunities to grow. Books, podcasts, mentors, conferences, professional organizations…if you make the effort to learn and grow, you’ll be a successful leader and launcher.

Here are six books that have been read by one or some of the Launch Youniversity team that we hope inspires you, challenges you and acts as a distance mentor.

The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy by Joey Reiman

Joey Reiman is an incredible person and a legend in the Atlanta advertising community. This is a great book about finding or rediscovering your organization's purpose. Joey believes what we at Launch Youniversity believe: The purpose of business is not just to create value but to add value.

Designing Brand Identity by Alina Wheeler

Whether you are just starting out or working for an established brand, this book about brand design is an insightful read. Her motto:  Unify, simplify, amplify. 

9 Things a Leader Must Do: How to Go to the Next Level And Take Others With You by Dr. Henry Cloud

Dr. Henry Cloud is easily one of the most influential leaders in the world. If you’ve read his best-selling book Boundaries you know why. His insights into how leaders should behave make this book a must for any business leader’s bookshelf.

Contagious: Why Things Catch On by Jonah Berger

How to YouTube videos end up with a million views over a weekend? How does an article get shared thousands of times on Facebook? You’d be surprised at what the common denominators of popular content actually are. In this book, Jonah identifies the six triggers that cause things to go viral. If you’re working on a campaign that you hope reaches people in 2017, this is the book for you.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

If you’ve ever heard someone reference the “minimum viable product” they most likely read this book. The concept of the minimum viable product is a genius way of thinking for launchers. Push yourself and your team to answer his four questions for people in the start-up phase.

Wooden. A Lifetime of Observations and Reflections on and Off the Court by Coach John Wooden with Steve Jamison. 

This is a fantastic collection of insights from the greatest coach who ever lived.  In this book, Coach talks about making nine life-changing promises to yourself. Our favorites are: Promise to forget the mistakes of the past in order to press onto greater achievements in the future, and promise to give so much time to improving yourself that you have no time to criticize others. 

We hope these books encourage you and push you to think about business and life in new ways. If you’d like to see more book or podcast recommendations, let us know in the comments or on Facebook.