3 Reasons You Should Give Away Your Product For Free (Really)

3 Reasons You Should Give Away Your Product For Free (Really)

I’m going to let you in on a secret: I didn’t know anything about starting a business when I started one. I just decided that it was something that I wanted to do, so I did it.

That didn’t mean it was good for people. That didn’t mean people wanted it. That didn’t mean anybody would buy it. It just meant that I was going to tell people that I did it.

As I look back on the experience of starting a business, there’s something I would advise anybody to do before launching:

Give your product or service away for free.

I know this sounds counterintuitive, but here’s why I think it's key:

How To Move On: The Difference Between Quitting and Leaving Your Job

How To Move On: The Difference Between Quitting and Leaving Your Job

Quitting your job is often romanticized as a bold, brave move. We've seen it in the movies. We've heard the country song: Take this job and shove it. Well, okay. Maybe there are times for that. But decision making made in haste often results in trading one pressure for another. 

I'm not suggesting you shouldn't leave. Just don't quit. There's a difference between leaving and quitting. 

10 Things to Consider Before Asking Someone to Be Your Mentor

10 Things to Consider Before Asking Someone to Be Your Mentor

We believe that having a mentor is a key component to personal and professional success. Mentors are able to share from their experiences (both good and bad) to help us make better decisions and avoid costly missteps. 

Sometimes a mentoring relationship is formal (perhaps part of a structured program), and sometimes it is informal. Sometimes it is ongoing, and often it's a one-time discussion. Read about the differences here. 

As someone who is asked to be a mentor on a regular basis, I have some insights on what you need to consider before you ask someone to mentor you. 

The Launch Sequence: How We Used It To Start Our Business

The Launch Sequence: How We Used It To Start Our Business

Launch Youniversity was born on the Atlanta Beltline on May 21, 2015.  I remember because it was my birthday and I was spending the morning with Jeff and Shane to talk about our goals and development plans. 

In these conversations, we often talked about opportunities to invest in others.  As we walked off our breakfast, I suggested we find a way to make a difference in a way that would scale.  We sensed that some might find this valuable, but we really had no idea how to go about it.  So, we decided to take an innovation process that Shane and I had used at Chick-fil-A and apply it to this opportunity.  Here's how it played out… 

5 Questions to Ask Your Mentor

5 Questions to Ask Your Mentor

You got the courage to ask someone to mentor you, and they agreed.

But now, you might have fears of wasting their time, or having awkward patches of silence, or not getting anything out of the conversation. Those fears are normal, but you can put them to rest by preparing for meeting with your mentor by coming up with a plan to maximize your time and theirs. 

20 Simple, Practical and Powerful Business Principles to Live By

20 Simple, Practical and Powerful Business Principles to Live By

Over the past year on The Launch Youniversity Podcast we've had some incredible conversations with intrapreneurs, entrepreneurs and solopreneurs. We've talked to business professionals in every stage of life and career... from leaders in Fortune 500 companies to people who just launched their first side business. Today, we've rounded up the top 20 pieces of advice from our conversations with our guests. 

The 5 Elements of the Launch Sequence

The 5 Elements of the Launch Sequence

Around 2008, Chick-fil-A decided to launch an innovative practice.  We wanted to learn how to do it a responsible manner, so we began visiting companies that were thought leaders in their respective industries.

It became clear that we needed a new process that could be replicated and taught to folks throughout our organization.  This process could help us launch new menu items, service procedures, restaurant designs and forward-thinking ideas in virtually every area of the business.

To find what we were looking for, we connected with Stanford's d.school and the design firm IDEO (both based in the heart of Silicon Valley), and learned about "design thinking." 

How Your Leadership Climate Impacts Your Team Forecast

How Your Leadership Climate Impacts Your Team Forecast

Leaders who are more emotionally aware will always outpace those who aren’t. 

Every time a leader walks into the room they bring their leadership climate with them.  Every leader has an emotional climate. Just in the way that a weather climate dictates the forecast, a leader’s emotional climate dictates the their team's forecast.  The leader is the thermostat, they set the temperature. The team is the thermometer, they reflect the climate.